Who is your audience? What do they want?

What inspired you to start your business?

How developed is your business? An idea, a start up, a one-man show? Staffed, scaled, funded, branded?

What steps are you following to launch or grow your business? What do you envision as the end goal?

What is your primary goal for learning how to tell the story of your business?

What obstacles do you want your story to overcome?

Where and how do you intend to use the story of your business?